Small batch · family made
You read every label. We made ours worth reading.
Remineralizing tooth powder, tallow skincare, and magnesium oil — mixed and jarred by two people, in batches small enough that we know exactly what went into yours.
- Nothing synthetic - ever
- Carefully sources ingredients
- Made by a family, not a factory line
The one that keeps selling outThe whole label · Remineralizing Tooth Powder
Seven ingredients. Here's what each one does.
Most brands hide the list on the back of the jar in six-point type. We put ours on the homepage, because it's the entire reason you're here.
- 01 Micro-Hydroxyapatite The mineral your enamel is already made of. Fills in the microscopic wear that causes sensitivity — no fluoride needed.
- 02 Bentonite Clay Gently lifts surface stain and binds to what you don't want sitting on your teeth.
- 03 Kaolin Clay A gentler, finer clay than bentonite. Buffs away surface stain without grit — the better fit for sensitive gums.
- 04 Calcium Carbonate Mild polish. Enough to clean well, soft enough not to scratch enamel.
- 05 Baking Soda Neutralizes the acid that starts decay, so your mouth stops working against you overnight.
- 06 Xylitol — or skip it Starves the bacteria that cause cavities. Prefer none? The sweetener-free jar is the same formula, minus this line.
- 07 Natural Flavor Powder — or skip it A plant-derived natural flavor in powder form, not a liquid extract or oil — keeps the powder dry and shelf-stable.
// No glycerin. No fluoride. No SLS. No titanium dioxide. No "natural flavors."
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What to expect
Switching takes about a week to get used to
We'd rather tell you that up front than have you quit on day three.
Week 1
It feels different
Powder instead of paste, no foam. Wet the brush, dip, brush as usual. Most people say their mouth feels cleaner by day four.
Week 3
Sensitivity backs off
Cold water stops being an event. Teeth feel smooth in that just-left-the-dentist way — that's the hydroxyapatite doing its job.
Month 2
Someone else notices
Stains lift, gums calm down. This is usually the point where the hygienist asks what you changed.
New · face + body
Tallow that doesn't leave you greasy
A whipped blend of grass-fed tallow and UMF Manuka honey. It sinks in instead of sitting on top — the reason people who swore off tallow keep coming back to this one.
- Grass-fed, hand-rendered tallow
- UMF-graded Manuka honey
- No water, no fillers, no fragrance oils
- The jar you'll actually finish
Rooted in faith, nourished by nature
It started in a kitchen, on a construction paycheck
My husband was working 55-hour weeks and we were still coming up short. So I started making the things we couldn't afford to buy clean — and posted about it. Three years later we're still mixing every batch ourselves, still reading every label, still answering our own messages. When we changed the tooth powder formula earlier this year, you told us plainly it wasn't right. We changed it back. That's the whole arrangement.
In their words
1,200+ families made the switch
LR
“I love this tooth powder because I know exactly what is in it!”
Laura R. · Verified buyer
DW
“Results were shown within a week. I have strong stains that I have cleared 80%.”
Darron W. · Verified buyer
LM
“Adore this tooth powder — I'm never going back. My hygienist noted my gums are healthier, and for the first time ever, didn't bleed during the cleaning.”
Lisa M. · Verified buyer
2,000+ five-star reviews
Build your routine, save 20%
Any three items, get twenty percent off the whole order. Plus always free shipping over $50. Most people start with the tooth powder, oil pulling, and a bamboo toothbrush.
Build my routine
Questions
The ones we get most
Still stuck? Message us — it's the two of us answering, but we try to respond to all messages within 24 hours.
Ask us anythingPowder skips the glycerin, binders, and preservatives a paste needs to stay a paste. That leaves room for a higher concentration of the minerals that do the actual work. It also lasts noticeably longer per jar.
Micro-hydroxyapatite is the mineral enamel is built from — it rebuilds the surface rather than coating it. It's been the standard alternative in Japan for decades.
Yes — nothing in the jar is harmful if swallowed, which is the usual worry with children's toothpaste. Start with the sweetener-free version for little ones.
Same formula either way. Xylitol adds mild sweetness and helps starve cavity-causing bacteria. Choose sweetener-free if you avoid sugar alcohols or have a dog in the house.
About two to three months for one person brushing twice a day. You need far less than you think — a dip of a wet brush is plenty.
Tell us within 30 days and we'll make it right. We'd rather fix it than have you stuck with a jar you won't use.
