Small batch · family made

Natural oral care without the guesswork.

Making the switch to natural shouldn’t feel complicated. We make thoughtfully formulated oral care with simple ingredients, so you can feel confident about what your family uses every day.

  • No synthetic fragrance, dyes, or preservatives
  • Carefully sources ingredients
  • Made by a family, not a factory line

4.7 average from 2,900+ reviews

Sound familiar?

Finding a good natural alternative shouldn't be so hard.

  • Endless ingredient lists.
  • Confusing claims.
  • Too many options.

You shouldn't have to do hours of research just to feel good about what you're brushing with.

Meet the tooth powder

A better way to brush.

Meet our mineral-based tooth powder. Thoughtfully chosen ingredients, an easy routine, and a simpler way to make the switch.

  • 01 Made with 10% micro-hydroxyapatite
  • 02 Simple, thoughtfully chosen ingredients
  • 03 Easy to incorporate into your routine
Make the switch

How it works

Four simple steps. That's it.

  1. 01

    Dip

    Dip a dry toothbrush into the powder.

  2. 02

    Apply

    Apply the powder to your teeth.

  3. 03

    Wet

    Wet your toothbrush.

  4. 04

    Brush

    Brush as usual.

What's inside

Purposeful ingredients. Nothing complicated.

Every ingredient is in there for a reason, and every one is a fine powder you can pronounce. Here's the whole list.

  • Micro-hydroxyapatite
  • Calcium carbonate
  • Bentonite claytested for heavy metals
  • Kaolin clay
  • Sodium bicarbonate
  • Xylitolor sweetener-free
  • Truly natural flavors
Explore the ingredients

face + body

Tallow that doesn't leave you greasy

A whipped blend of grass-fed tallow and UMF Manuka honey. It sinks in instead of sitting on top — the reason people who swore off tallow keep coming back to this one.

  • Grass-fed, hand-rendered tallow
  • UMF-graded Manuka honey
  • No water, no fillers, no fragrance oils
  • The jar you'll actually finish
Shop the face cream

Rooted in faith, nourished by nature

It started in a kitchen, on a construction paycheck

My husband was working 55-hour weeks and we were still coming up short. So I started making the things we couldn't afford to buy clean — and posted about it. Three years later we're still mixing every batch ourselves, still reading every label, still answering our own messages. When we changed the tooth powder formula earlier this year, you told us plainly it wasn't right. We changed it back. That's the whole arrangement.

Read our story

In their words

1,200+ families made the switch

LR

“I love this tooth powder because I know exactly what is in it!”

Laura R. · Verified buyer

DW

“Results were shown within a week. I have strong stains that I have cleared 80%.”

Darron W. · Verified buyer

LM

“Adore this tooth powder — I'm never going back. My hygienist noted my gums are healthier, and for the first time ever, didn't bleed during the cleaning.”

Lisa M. · Verified buyer

Stop second-guessing.

Start brushing with confidence.